NATIONAL MULTI-CHANNEL PROMOTION PENNZOIL
One national promotion across 7+ channels.
I took one national promotion system across retail, digital, email, social, print and track activation. Then I went and outdid myself by delivering it more than thirty days early.
THE REACH
THE DELIVERY
Delivered 30+ days ahead of schedule.
Deadlines should be beaten, not just met.
THE SCALE
THE BONUS
THE WIN
Delivered 30+ days early, allowing us to hit the market early and ease the handoff to colleagues.
THE BRIEF
Carry one national promotion across seven-plus channels without letting the idea, hierarchy or brand recognition drift.
WHAT I OWNED
Promotion adaptation, channel production, retail and digital execution, press-ready output and delivery coordination.
THE SYSTEM
One flexible visual system with clear rules for type, product, offer and imagery across very different formats.
Picture it. Pennzoil. 2026.
A real national promotion with real results.
