NATIONAL MULTI-CHANNEL PROMOTION | PENNZOIL

One national promotion across 7+ channels.

I took one national promotion system across retail, digital, email, social, print and track activation. Then I went and outdid myself by delivering it more than thirty days early.

THE REACH

THE DELIVERY

Delivered 30+ days ahead of schedule.

Deadlines should be beaten, not just met.

THE SCALE

Built to perform everywhere. From the retail aisle to the track side.

THE BONUS

A scalable design process that kept Pennzoil in the fast lane.

THE WIN

Delivered 30+ days early, allowing us to hit the market early and ease the handoff to colleagues.

THE BRIEF

Carry one national promotion across seven-plus channels without letting the idea, hierarchy or brand recognition drift.

WHAT I OWNED

Promotion adaptation, channel production, retail and digital execution, press-ready output and delivery coordination.

THE SYSTEM

One flexible visual system with clear rules for type, product, offer and imagery across very different formats.

Picture it. Pennzoil. 2026.

A real national promotion with real results.

Pennzoil promotion — virtual prepaid card offer

Pennzoil promotion — retail display and offer banner

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